Limited edition. Every piece is hand-painted in small batches, so no two are ever quite alike New Madhubani drops every festival season. Follow @_adaaye so you don't miss one Custom hampers are open for booking. Message us to commission a piece
AdaayeArtistically Indian
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Folk art, painted for everyday homes.

Adaaye brings the brushwork of Madhubani and the colour of acrylic folk painting off the courtyard walls of Bengal and into wall art, décor and gift hampers. It is an Indian fusion of old motifs and the things you live with every day, and every piece is painted by hand, never printed.

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A studio of one artist, Titas Basu

Garden Bird and Twin Fish, a hand-painted folk wall panel in maroon, green and white
Garden Bird & Twin Fish, folk wall panelSee it in the shop

It began at a kitchen table.

Titas Basu, the artist behind Adaaye
Titas Basu, the artist

Titas Basu started Adaaye at a kitchen table in West Bengal, mixing acrylic to match the reds and indigos she grew up seeing in Patachitra scrolls and alpona floor drawings during festival mornings.

What began as gifts for family became a full practice in Madhubani line work and acrylic folk painting. Every canvas, coaster and keepsake is still drawn freehand, one brushstroke laid inside another the way her grandmother taught her to fill a diya-lit courtyard pattern.

Over a thousand pieces have since travelled from that table to homes across India, each one signed, none of them alike.

Painted by hand. Rooted in Bengal. Artistically Indian.

Titas Basu's journey.

From a childhood spent watching her mother line a courtyard with alpona, to a full-time practice in Madhubani and folk art. Here's where it began, and where it's led.

  1. Early years

    A courtyard in West Bengal

    Titas grew up watching the women in her family draw alpona by hand on festival mornings, and copying the fish and peacock motifs from an old Patachitra scroll kept in the house. Nobody called it art at the time. It was just how the house was made ready for a guest, a puja, a wedding.

  2. Learning the craft

    Picking up the brush properly

    What began as copying grew into training: hours spent on the double-line fill work that Madhubani art is known for, learning to mix pigment by eye, and studying the folk traditions of Bengal alongside it. Failed canvases piled up before the first one felt right.

  3. A turning point

    The first commission

    A friend asked for a hand-painted gift for her mother's birthday instead of something bought. That one small canvas, painted at a kitchen table, was the first piece anyone paid for. It also raised the question Titas hadn't asked herself yet: could this be more than a hobby?

  4. Founding Adaaye

    Giving the practice a name

    Adaaye started as a small Instagram page, a place to share finished pieces and take a handful of orders. There was no studio, no team, just one artist, a kitchen table, and a growing shelf of pigments in jars. The brand keeps its birthday on 13 August, the same day as Titas's own.

  5. Today

    Over a thousand pieces later

    Adaaye now ships hand-painted wall art, home décor and custom hampers across India: wall canvases, coasters, painted bottles, jewellery boxes, kurtas. Every single one is still painted by Titas herself, still signed by hand, still nothing printed.

Meet the artist and the studio cat

An illustrated village workshop in rural West Bengal, with potters, weavers and painters at work

Where Adaaye begins: a workshop by the water in rural West Bengal, where potters, weavers and painters still work the way their families always have.

Four stages, one brush.

Nothing at Adaaye is machine-printed. Every commission moves through the same four stages a Madhubani artist has always used. Only the subject changes.

  1. Sketch the outline

    The subject, whether a peacock, a lotus or a family crest, is drawn freehand in pencil, double-lined the way Madhubani work always begins.

  2. Mix the pigment

    Acrylic is hand-mixed to match the earth reds, indigos and turmeric yellows traditional to Bengal folk colour.

  3. Fill the motif

    Fine double lines are filled in with cross-hatch and dot work, the signature texture of Madhubani art.

  4. Seal and finish

    A protective seal is added so the piece, be it canvas, coaster or keepsake, is ready for daily life at home.

A collection built for the home.

From a single wall canvas to a fully dressed gift box, every category below is painted to order and shipped across India.

A few favourites, fanned out.

Hover on desktop, tap on your phone. Each piece steps forward and the rest make room, the way a hand of cards opens.

Straight from the easel.

Every piece below is an actual work by Titas Basu, hand-painted and available now. Prices convert live, and you're always billed in Indian Rupees.

The shop needs JavaScript to load. You can also order any piece by messaging @_adaaye on Instagram.

Conversion rates are indicative and updated from time to time. Final checkout is always in ₹ INR. Want a piece customised? Message @_adaaye on Instagram.

How to order.

  1. Fill your cart

    Add the pieces you love from the shop, then open the cart.

  2. Send us the order

    Enter your address and the cart writes the whole order out for you, ready to send on WhatsApp or by email.

  3. Pay with the scanner

    Scan the UPI code in the cart with any payment app. We pack your piece and ship it across India.

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Notes from people who ordered.

I sent Titas a single photo of my mother and a colour she loves, and got back a hamper that actually looked like it was made for her, not picked off a shelf.
Ananya R., Kolkata
The Madhubani fish canvas is even better in person than in the photos. You can see every brush stroke. It's the first piece of art I've bought that I actually hunt for compliments about.
Ritwik S., Bengaluru
Ordered the hand-painted kurta for a wedding and it stopped three separate relatives mid-conversation to ask where it was from. Worth the wait.
Meher K., Delhi
Small details: the packaging had the same alpona line work as the piece inside. You can tell one person is making every decision here, and it shows.
Sourav D., Pune

Every hamper starts with a conversation, not a catalogue.

Tell us the occasion, the person and a colour they love. We paint a piece around them, be it a nameplate, a housewarming canvas or a wedding keepsake, and build the rest of the hamper to match.

Start on WhatsApp Start on Instagram Start by email

Over 1,000 pieces painted and delivered across India. None of them printed, none of them repeated.

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